Healthcare & Pharma Companies in the Metaverse
Healthcare and pharmaceutical companies are often innovation drivers and idea generators for other industries. The necessary use of the latest technologies, whether in research or in “operational” use, creates constant pressure for further development.
With the advent of the metaverse, the question is how healthcare and pharmaceutical companies can leverage the metaverse’s technologies for their own benefit.
Immersive technologies for healthcare and pharma
Multiple pharmaceutical and healthcare companies are already making rapid strides toward Metaverse. From initial strategy discussions to the full implementation of AR or VR technologies, different application examples can be found.
Many ideas for the Metaverse are already being used in pharmaceutical and healthcare companies. In contrast to the “consumer metaverse” discussed in the press in particular, the application examples here are designed to increase efficiency through process optimization.
Digital twins for hospitals and production facilities
AR-assisted patient care
Medical education with VR training (e.g., VR surgery).
Virtual home healthcare programs (VR Healthcare).
Use of mixed reality in processes
Blockchain-based medical records (e.g., transparent, unalterable).
Learn more about the Health Metaverse in our workshops
Industry examples from the Health Metaverse
Supporting medical staff with new technologies will become just one of many areas in the healthcare and pharmaceutical industries where the Metaverse will bring new innovations.
GE Healthcare
Medical products and machines are an expensive investment that are not always intuitive for many employees to operate.
Training in a virtual training environment using VR goggles is designed to help simplify repetitive tasks in operation and gain experience in maintaining and troubleshooting medical systems.
Siemens Healthineers
With the support of AR devices, medical staff should be better supported.
Instructions can be displayed as a kind of training via augmented reality or simulations of 3D representations can be superimposed.
How can you make the best use of immersive technologies?
Our services for pharmaceutical and healthcare companies
Innovations through the Metaverse are creating big question marks for many companies in the pharmaceutical and healthcare industries.
We would be happy to discuss the opportunities and challenges for your company with you. Our team is looking forward to a first conversation with you.
We support your company...
Uncertainty about how to profitably leverage technologies for new revenue or cost reductions leads many companies to undertake short-term, rushed activities and projects without building on a long-term strategy.
...identify new products and services
...analyze innovative and deployable technologies
...investigate disruptive business models and innovative trends
...define sustainable strategies for the metaverse
...to prepare and accompany the implementation
